Size and format guide

Car photo sizes, ratios and formats that work everywhere

Most listing problems are format problems: images too small to zoom, cropped roofs, or files so large they upload slowly. These are the safe settings for car photography.

Recommended sizes

  • Aim for at least 1,600 pixels on the long edge so buyers can zoom.
  • A 3:2 landscape ratio suits full car shots and most marketplace grids.
  • Keep files under about 5 MB as JPEG for fast uploads and page loads.
  • Shoot landscape, not portrait, unless a platform specifically asks otherwise.

Leave room around the car

Marketplaces crop thumbnails differently, so give the car a margin on all four sides. A car filling the frame edge to edge often loses a bumper or a roofline once the platform crops it to a square tile.

Consistency beats resolution

A set of matched images at moderate resolution outperforms one sharp hero shot followed by nine inconsistent snaps. Standardising the background is the quickest way to get there; see showroom backgrounds and our photography tips.

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